Solid Cool Marketing Sdn. Bhd. originated from a sole proprietor in the refrigeration industry since 1997. Solid Cool Marketing got its name in 2001 and turned into a corporation in 2005. In 10 years, it has expanded from its HQ at Bandar Puteri Puchong to branches in Klang, Selayang, Balakong, JB and a Central Warehouse at Jenjarom Banting.

From the trading of chillers and freezers, Solid Cool has widened its Commercial Refrigeration range to Cold Rooms, Open Showcases, Island Freezers, Blast Freezers, Confectionery Showcases, Ice Cream Machines, and Flake Ice & Cube Ice Machines. Solid Cool also diversified its products range to Display & Storage Racking, Supermarkets Accessories & Equipment, Stainless Steel Kitchen Equipment and Food Processing Machinery to provide one-stop solution to its retail and F&B customers. Today, Solid Cool can provide one-stop supply of equipment to various type of shops, mini markets, supermarkets, grocers, convenient stores, food stalls, restaurants and cafes.

With the Mission to be the leading Retail and F&B Equipment and Services supplier in the industry, Solid Cool is committed to provide the best quality service with affordable prices and payment schemes, expand its coverage in Malaysia through its own outlets and dealers, train its staff to be knowledgeable and professional to understand customers’ need and keep abreast with the latest technology, products and services. With a team of professional sales personnel, Solid Cool’s customers are also accorded services such as free consultation, advice, design and support for their business and shop set up and after-sales service.

In the past two years, Solid Cool introduced the black colour frame for commercial refrigerators which looks elegant and trendy. Solid Cool is also the first to bring in Jumbo size Upright Display Chillers and Freezers which enhances shelf space and display. These products were well accepted and this led to the expansion of the company’s market coverage through the appointment of new dealers. Solid Cool also penetrated into a few big local Retail and F&B Chains. Despite the COVID-19 pandemic, turnover doubled to RM60 million.

In the next 5 years, Solid Cool plans to expand to more corporate chains such as major supermarkets, convenient stores and mini marts. It also hope to establish collaboration with business partners at strategic locations, including in the East Coast and East Malaysia. Plans are also afoot to build a new warehouse and streamline existing warehousing procedures to improve inventory control and logistics. Solid Cool will also continue with its product development and expand its business overseas starting with ASEAN countries.