Face to Face Noodle House was incorporated in 2006 and it operates under F2F Sdn Bhd (868826-A). We are specialized in Malaysian noodles namely Sarawak Noodles and Pan Mee.

We opened our very 1st outlet in Setapak, KL. We managed to expand our business to a total of 26 outlets throughout Malaysia with annual sales revenue of above RM30 million. Today, we are the market lender for Malaysian noodles with the most chain outlets in Malaysia.

In 2019, our 1st international milestone was achieved with our 1st outlet in Taipei, Taiwan.

As the business expands to accommodate a variety of customer’s dining experience, we have diversified our menu to include various interpretations of the well-known Sarawak noodles and Pan Mee to satisfy our customer’s appetite. Each dish is complemented with different types of handmade sauces, chili and sambal to complete our customers cravings.

We produced 280 tonnes or 59,282KM length of fresh noodles annually which equal to 1.5 times of the earth circumference.

Fuelled by the continuous passion of Malaysian Chinese, pan mee has grown from street food to become a part of the distinct identity of Malaysian cuisine. As the largest pan mee chain enterprise in Malaysia, we cherish this cultural heritage and strive to make pan mee deeply rooted in the noodle culture.

A perfect presentation of classic instant noodles. Now everyone can enjoy Malaysia’s most delicious Pan Mee at home! We have successfully launched our Instant Noodles in September 2021. We use our most popular and best-selling recipe, Hot & Spicy Pan Mee, to make our instant Signature Chili Pan Mee. Concurrently, we are also launched our uniquely spicy Mystical Spicy Pan Mee to satisfy the taste buds of pan mee lovers.

The instant noodles are available in store and online marketplaces so that local and overseas pan mee enthusiasts can now enjoy our renowned classic dry chili pan mee at home through the use of borderless networks in today’s digital world.

Beside instant noodles, we have kicked start the Halal market feasibility study.

Our Core Values

• Competitiveness - We are creative and relentless in our pursuit of bringing value and excellent service to our customers while continuously improving our present and performance.
• Integrity – We treat employees, customers and vendors with respect, honesty and loyalty.
• Recognition - We are recognized and respected as the leader in local noodles house brand in Malaysia.
• Creating economic, social and environmental value – We are committed to serve our local community via community give back program.