EXP Fishing (M) Sdn. Bhd.


Awards and Recognition:
 


Company details

CEO/Director’s Name

Junn Ng Khai Chuing


Designation

Chief Executive Officer


Company Address

1728, Kampung Tongkang,
Jalan Permatang Tinggi,
14000 Bukit Mertajam,
Pulau Pinang

1728, Kampung Tongkang, Jalan Permatang Tinggi, 14000 Bukit Mertajam, Pulau Pinang


Website

expfishing.com

EXP Fishing is a award-winning local fishing tackle manufacturer, distributor and wholesaler founded in 2015. EXP Fishing is well-known with its original handmade lures with innovative technology and finest quality. EXP Fishing has more than 80 models of handmade lures and widest range of soft frog models in the market.

EXP Fishing never tolerate when it comes to the quality of their products. Each of the handmade lures requires 36 hours to produce and every product was tested by the company and several pro-staff before launching. With its high quality products, EXP Fishing successfully gained the truth and support of local dealers and fishing enthusiasts. Up until today, EXP Fishing have more than 300 authorised dealers in Malaysia itself and the number is still growing.

Besides local dealers, EXP Fishing also shown a great potential in foreign market. EXP Fishing is currently expanding and exporting its products to Singapore, Brunei, Indonesia and other neighbouring countries. The stable and rapid growth of the EXP Fishing also rewarded with several awards in year 2021 which including Asia Top 100 brands Honesty Award and Southeast Asia Best Corporate Profit Empowerment Supply Chain.

During the difficult time of pandemic, EXP Fishing had proven its ability to adapt to the new normal rapidly and reform its policy efficiently. Despite the economic and social impacts caused by the pandemic, EXP Fishing grow even faster and stronger during the pandemic by focusing on developing its online marketing strategy and e-commerce platforms.

With the tagline “Born to be Expert”, EXP Fishing aims to promote the joy and benefit of fishing as both a sport and recreational activity. The first 5 year of its establishment, EXP Fishing focus on promoting the advantages and usage of the handmade lures. As a result, more and more local fishing enthusiasts who use live bait had switched to handmade lures produced by EXP Fishing. The most popular product is soft frog and this is the first product that come across every fishing enthusiasts mind when they heard the brand name. By spent 7 years of research and development of handmade lure and other fishing tackles specifically for snakeheads hunters, EXP Fishing no doubt live up to its tagline and became the No. 1 Expert for snakehead hunters.