Pisteuo Advisory Sdn. Bhd. was established in 2015. Named after the Greek word recorded in the Bible, meaning [Faith], [Belief], [Trust], the co-founders wanted to create a wave where trust services is a norm and not just for the rich. They adhered to their philosophy of promoting and educating financial services and estate planning, hence changing the structure of the financial services industry in a positive way. Pisteuo Advisory is now Malaysia’s leading will and trust marketing company and an authorized marketing agency for UBB Amanah Berhad. Today, there are more than 2,000 trust consultants under its wing across Malaysia. Pisteuo Advisory provides extensive in-house training to its trust consultants so that they too can spread the importance of estate planning to their clientele.

Since 2015, the company has experienced significant growth year-on-year in sales and revenue. From 2019 onwards, it recorded an exponential growth of 100%, bringing it closer to the RM1 billion mark in sales in 2021. With its business model, Pisteuo Advisory managed to ride through the pandemic by adapting to sudden changes using technology to switch to online. Over the period of the pandemic, the company organized more than 500 online training sessions and client webinars and more than 10,000 have attended the company’s trust and estate planning. Pisteuo Advisory aspires to grow further by exceeding the RM 1 billion mark and continue to be the industry leader.