Wonder Esplanades Sdn. Bhd.
Awards and Recognition:
2022
Company details
CEO/Director’s Name
Lai Kar Rao
Designation
Founder
Company Address
E-3A-1 & E-5-1,
Pusat Perdagangan Bandar,
Jalan Persiaran Jalil 1, Bukit Jalil,
57000 Kuala Lumpur.
E-3A-1 & E-5-1,Pusat Perdagangan Bandar, Jalan Persiaran Jalil 1,
Bukit Jalil, 57000 Kuala Lumpur.
Website
Established in 2018, Wonder Esplanades Sdn. Bhd., better known as Wonder®, is one of the most influential and game-changing skincare brands in Malaysia. Throughout the years, Wonder® has successfully expanded to Singapore, Taiwan, Australia and Hong Kong. Imported and manufactured in Seoul, Korea, the natural skincare brand has become a daily necessity that users can’t live without.
Wonder® is an e-commerce business that provides skincare consultations and services online. Regardless of consultants or customers, Wonder® has been utilizing the benefit of social media to connect one to another. Doing away with the trouble of going to the physical store, especially during the COVI D-19 pandemic, Wonder® manages to reach out to users who have difficulty seeking skincare advice from in-store skincare consultants. Wonder® provides excellent online skincare services that go beyond meeting users’ needs which include analysing and solving numerous skin care complications.
Wonder® creates a platform of freedom where consultants can provide their services online to solve and input step-to-step skincare knowledge to the users. Furthermore, to make sure consultants deliver professional advice, Wonder® provides training and workshops to its consultants from time to time.
The brand was created to educate consumers about the essentials of skincare and health. The company manages to include a sequence of professional skincare analyses considering a unique service within the business which is to understand consumers’ lifestyle habits, health and skin conditions. In that way, consumers receive a proper and suitable skincare regimen that is tailored to their lifestyle habits and current conditions.
In 2022, a new health supplement product known as Life Is Good was developed to enhance an individual’s health condition. The company realizes that to achieve the finest skin condition, one should start from his/her inner body, henceforth Wonder® is adding a new product to its business line this year.
Wonder®’s Mission is to inspire healthier communities by connecting people to quality products for internal and external use; create new opportunities and move toward international development to assist individuals to reach their aspirations; and to rebuild users' confidence through its products and services.
The company’s Vision is to develop its brand culture, cultivate talents, create value and make the world a better place by creating opportunities for everyone to experience the beauty of transformation in life.
Wonder® is an e-commerce business that provides skincare consultations and services online. Regardless of consultants or customers, Wonder® has been utilizing the benefit of social media to connect one to another. Doing away with the trouble of going to the physical store, especially during the COVI D-19 pandemic, Wonder® manages to reach out to users who have difficulty seeking skincare advice from in-store skincare consultants. Wonder® provides excellent online skincare services that go beyond meeting users’ needs which include analysing and solving numerous skin care complications.
Wonder® creates a platform of freedom where consultants can provide their services online to solve and input step-to-step skincare knowledge to the users. Furthermore, to make sure consultants deliver professional advice, Wonder® provides training and workshops to its consultants from time to time.
Achievements and unique selling propositions
“Instead of selling a product, we focus on bringing out the value”The brand was created to educate consumers about the essentials of skincare and health. The company manages to include a sequence of professional skincare analyses considering a unique service within the business which is to understand consumers’ lifestyle habits, health and skin conditions. In that way, consumers receive a proper and suitable skincare regimen that is tailored to their lifestyle habits and current conditions.
In 2022, a new health supplement product known as Life Is Good was developed to enhance an individual’s health condition. The company realizes that to achieve the finest skin condition, one should start from his/her inner body, henceforth Wonder® is adding a new product to its business line this year.
Wonder®’s Mission is to inspire healthier communities by connecting people to quality products for internal and external use; create new opportunities and move toward international development to assist individuals to reach their aspirations; and to rebuild users' confidence through its products and services.
The company’s Vision is to develop its brand culture, cultivate talents, create value and make the world a better place by creating opportunities for everyone to experience the beauty of transformation in life.
Multimillion business
Wonder® started from a home-based business and managed to own a physical office and move forward to enterprise development after just 1 year. The company has set an extraordinary record for achieving multimillion sales in 2021 globally. With just one product launched within a year, the company is planning business expansion and new product development. Wonder® managed to achieve 8-figure in sales in 2021.Customer loyalty
Wonder® managed to assist 100,000 customers globally and it became a life-changing process for every user. To date, Wonder® has successfully sold more than 300,000 units of “The Care Package” which reflects the trustworthiness and quality of the brand. In a recent campaign, 500 units of limited edition merchandise were fully redeemed within 30 minutes.Awards & Recognition
Back in November 2021, Wonder®’s founder, Kar Rao was interviewed by ShangHai as The Most Influential Commercial Digital Media Platform, where he shared his business experiences and corporate-related information.In 2021, Wonder® received the Credit Excellence Award, Sustainable Brand Awards, and the Malaysia Fastest Growing Enterprise Award during the Annual Recognition program known as “SME100 Awards” organized by SME Business Magazine. Wonder® Esplanades Sdn. Bhd. is the only company to receive a total of 3 awards during that night and it showed that the company has taken a step forward in the beauty and skincare industry.
In 2022, Wonder® received 3 awards from the Asia Pacific TOP Excellence Brand Committees including the Asia Pacific Top Young Entrepreneurs 2022-2023 Award, Asia 100 Favourite Product Award, and the Asia Pacific Super Health Brand Award. The Asia Pacific TOP Excellence Brand International Award is a third-party international certification authority granted to enterprises, brands, products and leaders.
Kar Rao was also featured in Britishpedia's Successful People In Malaysia a biographical encyclopaedia that highlights Malaysians who have contributed to nation-building and society in general. He is the youngest entrepreneur to be recorded in Britishpedia and this marked a major milestone for personal development and the company.
Brand Concept
“Less is More” — the concept behind the branding is to advocate users to retain the best condition of the skin and at the same time to practice lesser skincare steps and products to be applied. Wonder® is delighted with the creation of its brand to minimize unnecessary products and simultaneously provide each end-user with the highest quality and effectiveness of the product.Management Team
After 4 years of brand establishment, to have better efficiency, the Wonder® Management Team was formed to take on significant roles within the business and in particular to specialize in different areas of the company. Wonder® allows employees to have maximum flexibility, meaning that all employees have the green light to work from home or anywhere and leave aside a 9 to 5 Monday to Friday working scheme. The company practises work-life balance within its business.Leaders and Agents
The Wonder® platform empowers anyone to be a leader and start their e-commerce journey with their capabilities. In Wonder®, every frontline agent owns the title of director to their respective Sdn Bhd. Apart from aligning their direction with Wonder®, all frontline agents are encouraged and are given the opportunity to utilize their strengths, ideas, strategies and skills to expand their own business and team.“There is no limitation within Wonder®, only opportunities and more flexibility.” Wonder® has created a platform of freedom where its agents can provide their best service from anywhere with flexible working hours. From frontline agents to respective downline agents, all are given the chance to equip themselves with exclusive training and workshops.
Environment-Friendly Loyalty Program
To ensure its business is aligned with the Sustainable Development Goals (SDG), Wonder has been adhering to the “10 Free 1” recycling program. The company encourages customers to recycle every 10 empty bottles in return to receive a complimentary product. It aspires to inspire more individuals to pay attention to the environment and join hands to protect the environment through environment-friendly loyalty programs.Wonder® has specially designed a new mail flyer in a more environmentally friendly way. The eco-friendly mail flyers are made of corn starch materials, thus causing no environmental pollution as the flyers are 100% compostable.
The Best Way To Predict The Future Is To Create It
Company Events
Since the relaxation of the Movement Control Order in 2022, the team has managed to visit many local places. It has been a great experience meeting every agent from every team. Since network marketing has been the mode of the company’s business, holding offline events and gathering every agent in one place help to generate a sense of inclusion and positive vibes. As the company is expanding, it is looking forward to more events and gatherings to be held in the near future.The Golden Bull Award 2022 is a driving force that will push the business to a whole new level. Despite new product development and new reforms, Wonder® remains true to its initial purpose of offering opportunities to experience the beauty of transformation. The company aims to not only sell its products but hopes more individuals will benefit from its business and products. Wonder® is also looking for avenues to expand its products and connections to increase representatives of the brand. Wonder® is looking forward to reaching new milestones.
