Founded in 2019 in Johor Bahru by Josephine Quay, focusing on e-commerce and e-community retail, combining online livestreaming with offline experiential stores, creating a holistic omnichannel ecosystem. Touching a wide range of product offerings from food, health, beauty, and daily necessities, built on values of companionship, trust, and sharing.

Achievements & USP:

We pioneered the “community + livestreaming” model in Malaysia, growing from a one-person team to serving tens of thousands nationwide. Our strength lies in authenticity in our sharing and experience, high repurchase and retention rates, and a unique product and category mix balancing local and cross-border merchandise.

Growth Strategies:

In the short term, we are building our own brands, upgrading livestream content and hosting fan greet and meet, turning customers into lifelong supporters.

For the long-term, our vision is bigger and ambitious: strengthening our supply chain, expanding into Singapore and possibly to other regions of Southeast Asia, with a collective aim of shaping Jo Mama Online Shop into a regional e-commerce IP.

Our goals are bold, yet achievable: to being able to build a community of 200,000+ fans within a 2-year span, sustaining 30% annual growth and consistently generating 15% of the group’s total revenue from in-house brands has given the team the confidence to embark on new challenges ahead. In the next 5 years, Jo Mama Online Shop aspires to become Malaysia’s benchmark in community live commerce, anchored by a nationwide offline presence that brings our online spirit into physical spaces.

Why do we deserve the Golden Bull?

With clear strategies and strong community foundations on turning trust into business strength, alongside the embodiment of constant innovation, Jo Mama Online Shop has shown true resilience to market changes and challenges and is well-positioned for long-term regional success.