PI INTERACTIVE SDN BHD


Awards and Recognition:
 

 

Company details

CEO/Director’s Name

Alex Goh


Designation

Founder & Managing Director


Company Address

Suite D-17-01 &D-17-02,
Level 17, Menara Mitraland,
No 13A, Jalan PJU 5/1, PJU 5,
Kota Damansara,
47810 Petaling Jaya,
Selangor, Malaysia

Suite D-17-01 &D-17-02, Level 17, Menara Mitraland,
No 13A, Jalan PJU 5/1, PJU 5, Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysia


Website

www.interactpi.com

We Don’t Just Place Ads — We Engineer Visibility That Moves People

Pi Interactive is an independent Malaysian media agency committed to turning marketing ambition into engineered attention. Our core business lies in outdoor media planning, impactful campaign execution, and content-driven brand engagement - supported by our ecosystem of three distinct strengths: Brandlah (low-cost outdoor advertising for SMEs), Juara Media Asli (digital and social content solutions), and our strategic media planning division.

Founded out of conviction, not capital, we saw a market saturated with overpriced media inaccessible to challenger brands. So we built a different kind of agency — one that levels the playing field. We pioneered the concept of making premium digital billboards available to SMEs at up to 80% savings, executed the country’s largest e-commerce marketplace outdoor campaign, and launched city-scale brand takeovers that turned heads and moved markets.

What sets us apart is our ability to make visibility measurable. From launching PiScore (a proprietary site evaluation system) to PiMotion (real-time location and movement intelligence), we don’t just place ads, we place brands in the path of opportunity. Our spirit of collaboration enabled us to also redefine and pioneer how mobility data can drive hyper-targeted advertising directly and personalized to the specific audience.

To grow, we’ve made bold internal shifts: restructuring our services, digitizing our operations, and investing in digital and social-driven content production. We’re also launching a smart outdoor media search engine and expanding our publisher-creator network to offer full-funnel visibility solutions.

In the short term, we aim to scale our offerings nationwide and grow our personalized hyper-targeting services. Long-term, we’re on a mission to be Southeast Asia’s most inventive media agency, one that balances media impact with measurable performance.

We deserve the Golden Bull Award not just for our growth, but for how we grew. Through lockdowns, we launched a RM3.1 million ad fund to support struggling SMEs. When our boldest venture failed, we pivoted. When the market shifted, we transformed. Every mistake became momentum, every lesson a launchpad.

We’re not the largest agency in the room but we may be the hungriest. And this award marks not our arrival, but the start of our next leap.