Jin Bin Group was incorporated in 1979, and is a leading pioneer producer and manufacturer of herbal based medicines, health care supplements, food and beverages in Malaysia. After long-term research initiatives by the dedicated and scientific research team, the group has successfully combined natural herbs with advanced technology in herbal extraction and concentration processes. Through scientific way of producing herbal medicines, the group stands apart as a quality leader in producing products that are safe, consistent and effective. A group of dedicated and experienced sales and marketing experts has enabled the company to serve retail outlets and distributors in Malaysia and abroad, making Hurix into a successful local and international brand.

Today, Jin Bin Group produces and markets more than 200 types of herbal pharmaceutical products, healthcare supplements, food and beverages locally and abroad. The products are well received in Brunei, Singapore, Macau, Bahrain and other countries and have also received numerous international and local awards.

In line with the company’s core value of Care for Your Health, it focuses on using natural herbs to produce quality products at a value for money price for a healthy body. In order to grow and expand, Jin Bin conducts thorough market research to understand the demand for Traditional Chinese Medicine (TCM) products or services in the market. The group also identify trends, competitors and potential opportunities for growth through continual access to market needs and expand its products accordingly.

Jin Bin’s vision is to be Malaysia’s leading multinational enterprise in natural herbal remedies. The company’s mission is to advocate healthy living and holistic lifestyles to Malaysians and the world. The key strength of the company lies in its expertise, professionalism, sound ethics and distinctive services. It has built a solid foundation for over 40 years in producing herbal medicine and a strong reputation and technology to produce and manufacture high quality products that brings positive health outcomes to every family. Jin Bin has a substantial base of satisfied customers who have experienced the benefits of their products making HURIX’S brand recognised as the best people’s choice in Malaysia.