PRECIOUS PRECIOUS SDN BHD


Awards and Recognition:
 


Company details

CEO/Director’s Name

East Chin
陈纪杏


Designation

CEO & Founder


Company Address

199, Jalan SS2/24,
47300 Petaling Jaya,
Selangor, Malaysia

199, Jalan SS2/24, 47300 Petaling Jaya, Selangor, Malaysia


Website

www.theprecious.com.my

Precious Wedding is among the most sought-after bridal studios in Malaysia. Nestled in the heart of Petaling Jaya, the bridal studio has been weaving precious moments through its natural and creative photography style since 2009. From artistic wedding photography to professional bridal makeup, from gown rental services to traditional wedding costumes, the company offers essential pre wedding and actual day services. PRECIOUS believes that every couple deserves an exceptional once-in-a-lifetime experience, and with a dedicated team of passionate wedding professionals committed to creating timeless memories that will be cherished for years to come.

In addition to the myriad of traditional and contemporary wedding gowns and suits available at PRECIOUS, the company took the opportunity and launched The Gown Atelier when it was at its peak in 2017, recognizing a market gap in the Malaysian bridal industry. The move resulted in an increase of sales by 21% and new brand awareness with the promise to offer unique and stylish dresses from renowned European designers.

Furthermore, Precious takes pride in the convenience and creativity it offers. With a grand area of 20,000 square feet, Studio 10 was launched in 2018, providing each photography session with the ultimate comfort and accessibility. What sets the company apart is the uniqueness of the offerings, including a salt-water pool, mystical forest themes, and a wide selection of interchangeable indoor scenes. PRECIOUS regularly updates and upgrades its backdrops and scenes to continually enhance and refresh the studio, ensuring clients have the best possible experience. By the time the company approached 2019, the business had experienced a remarkable 239% increase in revenue compared to 2016, amounting to 3X the revenue of that year.

An upcoming and exciting milestone for PRECIOUS is the launch of the new gallery in Petaling Jaya, Selangor, that is set to take place at the end of 2023. Driven by a growing customer base and demand, the new gallery will offer a VIP experience and provide enhanced comfort and personalized service, and the launch of The Gown Atelier’s fine couture Luxury Collection, the newest addition in the gown rental segment.

PRECIOUS has become one of the Top Bridal Studio in the Klang Valley Malaysia. With an unwavering passion for promoting Malaysian businesses on the international stage, the company aims to elevate the status of Malaysia's wedding industry to new heights by 2027, expanding the company's offerings and reach.