Soon Thye Hang stands as a pinnacle of excellence in the Malaysian dried seafood industry. With a rich history spanning 58 years, it has become synonymous with quality and reliability. The company’s expertise in importing dried seafood, farm produce and nuts is unparalleled, evident from its impressive track record of over 500 containers imported in a year. Soon Thye Hang's commitment to delivering the finest products has garnered them a loyal customer base, cementing its position as a leading brand in Malaysia.

Soon Thye Hang has developed a comprehensive strategy for growth, including expanding retail stores and kiosks, adopting a licensing model, increasing roadshow frequency, enhancing online business, exploring crowd funding, and considering mergers or acquisitions for an IPO. It aims to capture a market share among younger generations and enter the halal market. This multifaceted approach positions Soon Thye Hang as a leader in the industry, ready to thrive and solidify its position through strategic expansion and diversification.

Soon Thye Hang has set ambitious short-term goals to drive rapid growth and expansion. It plans to open 2 to 3 new retail stores per year, either through its own stores or via licensing models, expanding its presence and accessibility. Additionally, partnering with strategic grocery chain stores will enable the opening of 1 to 2 new stores, tapping into new customer segments. To enhance brand visibility, Soon Thye Hang aims to increase the frequency of roadshows and fairs, creating more opportunities for direct customer engagement, with a target of 5 to 6 events per year. These initiatives demonstrate their commitment to seizing opportunities and solidifying their market position.

In line with its long-term vision, Soon Thye Hang aims to pursue listing on the stock market by 2026. This strategic goal demonstrates its commitment to sustainable growth and signifies its ambition to expand its operations, strengthen market presence, and unlock new opportunities for success in the future. With a clear focus on long-term planning, Soon Thye Hang is poised to achieve greater milestones and establish themselves as a prominent player in the industry.

Soon Thye Hang deserves to win the Golden Bull Award due to its remarkable achievements, market leadership and commitment to excellence. Being Malaysia's largest dried seafood chain stores, Soon Thye Hang exhibits market dominance and an extensive retail network. Its long-standing commitment to quality, reliability, and customer satisfaction reinforces their deserving candidacy for the prestigious Golden Bull Award.