Koon Huat Agriculture (M) Sdn Bhd

Awards and Recognition:

Company details

CEO/Director’s Name

Koh Han Seng


Executive Director


No. JB 4502, Lot 3038 (PT 2753),
Kawasan Perindustrian Jasin,
Batu 16, 77200 Bemban, Melaka

No. JB 4502, Lot 3038 (PT 2753), Kawasan Perindustrian Jasin,
Batu 16, 77200 Bemban, Melaka

Koon Huat Agriculture Group (KHAG) has more than 30 years of experience in the agriculture industry, majoring in melons for both domestic and export market within the Asia Pacific such as Taiwan, Hong Kong, Singapore and China. Current fruits planted consist of red seedless watermelons, yellow watermelons, Blackbeauty, Sun Melons, honey dew and durians.

KHAG is operating in a form of value chain whereby there are many individual companies within the group focusing on their own role such as research and development, agriculture related supply, logistics, plantation, marketing, fruits value adding, fresh fruit export and e-commerce. KHAG was awarded the Platinum Business Award 2020 for SME Product Excellence Award.

In terms of unique selling propositions, KHAG has a competitive edge due to its value chain business model from farm to end user which allows the company to ensure quality assurance of its products, minimize market risks, optimize business opportunities and meet the demands of end consumers according the current trends.

Be prepared for danger in times of peace,
Step by step refinement,
There is no Best, Only Better!


Name, Position

Within KHAG’s culture, everyone is part of the family and sharing of ideas are encouraged in order to enhance a sense of belonging, efficiency and effectiveness. With the commitment and unity within the group, KHAG is always prepared for tough times and risk mitigation. Furthermore, KHAG encourages brainstorming of ideas to keep a competitive edge, automation and precision management. KHAG believes there is no best, only better!

KHAG is honoured to be awarded the Golden Bull Award 2021 as it is a recognition of the efforts of all family members within KHAG. The company believes that its corporate culture and core values are aligned with the Golden Bull Award and that is to strive for better achievements and perseverance to seek refinement.