Rurutiki Sdn Bhd

Awards and Recognition:

Company details

CEO/Director’s Name

Goh Xiao Yen


Managing Director


26, Jalan Anggerik Mokara 31/59,
Kawasan Perindustrian Kota
Kemuning, 40460 Shah Alam,

26, Jalan Anggerik Mokara 31/59, Kawasan Perindustrian
Kota Kemuning, 40460 Shah Alam, Selangor


Rurutiki Sdn Bhd is a home-grown E-commerce enabler in Malaysia.

We started out from a small town called Kulai, situated up north from the city center of Johor Bahru, in the state of Johor, Malaysia. Our holding company is an established distributor in the offline retail for the past 80+ years; and in 2016, we’ve decided to establish Rurutiki with the intention of venturing and embracing the E-commerce business model, which back then, has never been thought of as a workable business channel in Malaysia.

Our decision of moving to online selling was highly doubted by many. However, we stuck by our belief and vision and persisted. We started the business with only 4 employees, a laptop, a printer, a shared warehouse space of 6,100 sqft and some carton boxes. Now, 5 years later, we are located in the state of Selangor, supported by a full fledge team of more than 60 employees, managing a combined warehouse space of more than 68,000 sqft and are now driving the E-commerce business for local and international brands, with a significant triple-digit growth year-on-year.


Name, Position

As an E-commerce enabler, our expertise lies in providing end-to-end E-commerce solutions for businesses - from marketplace setup and store management to order fulfilment, we help brands and companies to reach the indicated strategic goals, visions and missions and most importantly, their customers.

Leveraging on industry-leading IT and digital technology, we have automated our operations to support and simplify the process of navigating multi-platform management through our integrated automated solutions for multiple marketplaces and sales channel management.

With our wealth of experience with the local market, we strive to help our business partners stay up with the ever-changing E-commerce trend and operation processes, so brands can ascend to their fullest potential and stay focused on what truly matters – harnessing their strengths for success.

In Rurutiki, we always believe that change is inevitable and only those who actively embrace it will thrive. With our experience of transforming from traditional distribution to E-distribution, we believe our customizable E-commerce solutions will help businesses transform to digital selling without much fuss.