DIRECT LENDING SDN BHD
Awards and Recognition:
2023
Company details
CEO/Director’s Name
Hui Yik Seong
Designation
Founder & Director
Company Address
22-3A & 22-5,
Oval Damansara,
685 Jalan Damansara,
60000 Kuala Lumpur
22-3A & 22-5, Oval Damansara, 685 Jalan Damansara, 60000 Kuala Lumpur
Website
Direct Lending started in 2016 as a digital lending marketplace platform, enabling underserved bank borrowers to apply and receive financing that best suits them in a safe and affordable manner. There are currently over 30 financing providers on its platform, from co-operatives, Bursa Malaysia listed companies, licensed moneylenders and credit communities.
With the vision to provide a seamless financing experience for every hardworking adult, Direct Lending launched its first point of sales financing solution in March 2022, a Syariah compliant auto service financing which enables car owners to obtain financing at a workshop to pay for their essential car repairs instantly. In December 2022, Direct Lending further expanded its services by offering financing to micro-SME businesses. With over 100,000 loan eligibility checks processed to date and RM300 million worth of financing delivered through the platform, Direct Lending has demonstrated proven credit knowhow by leveraging on data and technology.
Direct Lending has received nearly 2,400 five-star reviews from borrowers across the company’s Google Business and Facebook pages, underpinning the company’s ability to deliver excellence customer experience by empowering the company’s dedicated loan consultants with necessary automation tools.
The brand has substantial credentials, having received a grant from Cradle Fund Sdn. Bhd., which is a government body that supports and funds outstanding start-ups via its Cradle Investment Programme (CIP300). Direct Lending is also a graduate from the Malaysian Global Innovation & Creativity Centre’s (MaGIC) Global Accelerator Programme.
Direct Lending will continue to invest in technology and AI and look to further expand its solutions, pursuing its vision of becoming the go-to financing platform for every hardworking adult in South-East Asia by delivering them a happy, seamless and personalised borrowing experience.
The Golden Bull Award is a recognition of Direct Lending’s positive impact to society by providing safe financing to improve the quality of life of the community.
With the vision to provide a seamless financing experience for every hardworking adult, Direct Lending launched its first point of sales financing solution in March 2022, a Syariah compliant auto service financing which enables car owners to obtain financing at a workshop to pay for their essential car repairs instantly. In December 2022, Direct Lending further expanded its services by offering financing to micro-SME businesses. With over 100,000 loan eligibility checks processed to date and RM300 million worth of financing delivered through the platform, Direct Lending has demonstrated proven credit knowhow by leveraging on data and technology.
Direct Lending has received nearly 2,400 five-star reviews from borrowers across the company’s Google Business and Facebook pages, underpinning the company’s ability to deliver excellence customer experience by empowering the company’s dedicated loan consultants with necessary automation tools.
The brand has substantial credentials, having received a grant from Cradle Fund Sdn. Bhd., which is a government body that supports and funds outstanding start-ups via its Cradle Investment Programme (CIP300). Direct Lending is also a graduate from the Malaysian Global Innovation & Creativity Centre’s (MaGIC) Global Accelerator Programme.
Direct Lending will continue to invest in technology and AI and look to further expand its solutions, pursuing its vision of becoming the go-to financing platform for every hardworking adult in South-East Asia by delivering them a happy, seamless and personalised borrowing experience.
The Golden Bull Award is a recognition of Direct Lending’s positive impact to society by providing safe financing to improve the quality of life of the community.