RICO FOOD INDUSTRIES SDN BHD
Awards and Recognition:
2023
Company details
CEO/Director’s Name
Chee Lye Huat
Designation
Managing Director
Company Address
42, Jalan Makmur 2,
Taman Makmur,
09600 Lunas,
Kedah Darul Aman,
Malaysia
42, Jalan Makmur 2, Taman Makmur, 09600 Lunas, Kedah Darul Aman, Malaysia
Website
Rico Food Industries Sdn. Bhd. is a leading large-scale confectionery manufacturer in Kedah, Malaysia. The company specializes in 7 categories of products — jellies and puddings, cereals and snacks, wafers, chocolates, hard candies, nata de coco and drinks and toy candies. All the products have been certified halal, MeSTI, GMP, HACCP and ISO22000.
The company is equipped with modern technologies to enhance the effectiveness and efficiency of production. The Research and Laboratory teams enhance the quality and hygiene of the products; simultaneously maintaining a high standard of performance in adherence to the highest standards and specifications. As a manufacturer, Rico Food Industries prides itself on its unique ability to provide ‘OEM service’ which customizes products according to customer specifications under their brands to satisfy special demands from different customers. Rico Food’s products are available not only in Malaysia but also exported to other countries.
Over the last decade, the business has been digitalised and this has been integrated into all areas of the business. The surge in digital transformation not only develops new business models but also allows Rico Food to adapt itself by pivoting its strategies to keep up with market trends and stay ahead of the competition. Enhancing the company’s exposure on the internet brings brand awareness and connects it to the broader scale of potential business partners and consumers.
Whether it’s products or services, Rico Food strongly believes that consumer-centricity is crucial to meet consumers’ needs and provide value to them. As the number of health-conscious consumers is increasing among different socio-economic groups worldwide, Rico Food aims to develop more health confectioneries and expand globally. Certainly, investing in sustainability and environmental initiatives are also within the scope of the company’s focus.
The Golden Bull Award is a prestigious accolade that aims to highlight the contributions of SMEs to Malaysia's economy and their overall impact on business growth and development. Rico Food has demonstrated outstanding achievements such as business performance, financial stability, growth, innovation, market leadership, customer satisfaction and contributions to the economy and society and has a positive impact on the industry and community it operates in.
The company is equipped with modern technologies to enhance the effectiveness and efficiency of production. The Research and Laboratory teams enhance the quality and hygiene of the products; simultaneously maintaining a high standard of performance in adherence to the highest standards and specifications. As a manufacturer, Rico Food Industries prides itself on its unique ability to provide ‘OEM service’ which customizes products according to customer specifications under their brands to satisfy special demands from different customers. Rico Food’s products are available not only in Malaysia but also exported to other countries.
Over the last decade, the business has been digitalised and this has been integrated into all areas of the business. The surge in digital transformation not only develops new business models but also allows Rico Food to adapt itself by pivoting its strategies to keep up with market trends and stay ahead of the competition. Enhancing the company’s exposure on the internet brings brand awareness and connects it to the broader scale of potential business partners and consumers.
Whether it’s products or services, Rico Food strongly believes that consumer-centricity is crucial to meet consumers’ needs and provide value to them. As the number of health-conscious consumers is increasing among different socio-economic groups worldwide, Rico Food aims to develop more health confectioneries and expand globally. Certainly, investing in sustainability and environmental initiatives are also within the scope of the company’s focus.
The Golden Bull Award is a prestigious accolade that aims to highlight the contributions of SMEs to Malaysia's economy and their overall impact on business growth and development. Rico Food has demonstrated outstanding achievements such as business performance, financial stability, growth, innovation, market leadership, customer satisfaction and contributions to the economy and society and has a positive impact on the industry and community it operates in.