Precious Wedding, established in 2009 in Petaling Jaya, is one of Malaysia’s most sought-after bridal studios, offering bridal photography, gown rental, and professional bridal makeup services. With a natural and creative photography style, the brand delivers a complete wedding experience under one roof—from exquisite gowns and expert makeup artistry to both contemporary and traditional wedding costumes.

In 2017, the company launched The Gown Atelier, addressing a market gap by introducing exclusive and stylish gowns from renowned European designers—boosting sales by 21% and elevating brand prestige. In 2018, Studio 10 was unveiled—a 20,000-square-foot standalone photography space featuring unique concepts such as a salt-water pool, mystical forest themes, and interchangeable indoor scenes, providing unmatched comfort and creativity. The group’s revenue had grown by 239% compared to 2016. In 2023, Precious Wedding Emporium was introduced as a group lead for Precious Wedding, The Gown Atelier and Studio 10. The company relocated to a 26,000-square-foot flagship space at IOI Mall Damansara. The move introduced a new VIP gallery dedicated to luxury collections, further elevating personalized service and gown selection, while improving accessibility and expanding reach to a broader audience.

As part of its brand expansion in 2024, XuanStudio—a creative portrait studio specializing in professional and lifestyle photography—was introduced to diversify offerings beyond weddings, catering to clients seeking high-quality portraits for personal, corporate, or creative purposes. In 2025 StyleRent launched, offering evening gowns for every occasion. Simply rent, wear, and return—making fashion affordable, sustainable, and hassle-free. A new milestone was achieved in the final week of July 2025, when The Gown Atelier proudly hosted the inaugural Malaysia Bridal Fashion Week. This landmark event brought together top designers, industry leaders, and bridal trendsetters—further cementing the brand’s role in shaping the future of Malaysia’s bridal industry.

Looking ahead, Precious Wedding Emporium aims to become Malaysia’s ultimate bridal emporium, catering to all races and traditions, with plans to introduce a Malay bridal collection and expand into Southern area--Johor. The short-term goal is to strengthen the domestic presence with new locations and enhanced services, while the long-term vision is to bring the brand to the international stage by 2027, showcasing Malaysia’s bridal artistry to the world.

The company continuously innovates, adapts, and grows—making bridal wear, photography, and creative portraits more accessible, inclusive, and memorable. From humble beginnings to becoming a trusted industry name, Precious Wedding Emporium lead by East Chin is driven by passion, creativity, and the ambition to elevate Malaysia’s wedding industry to new heights.