SENG LI COOLING PART SDN BHD
Awards and Recognition:
2026
Seng Li Cooling Part Sdn Bhd was established on 1 June 2021 in Johor Bahru. Specialising in automotive air-conditioning parts, the company is committed to providing automotive workshops with reliable products, professional product recommendations, and dependable after-sales support.
Seng Li Cooling Part is a subsidiary of Seng Li Marketing Sdn Bhd. Leveraging the parent company’s extensive experience in the automotive parts industry, established supply chain resources, customer network, and operational management expertise, Seng Li Cooling Part has been able to build upon a strong foundation while focusing specifically on the automotive air-conditioning parts segment. The support and experience of Seng Li Marketing, combined with Seng Li Cooling Part’s specialised approach, have played an important role in the company’s continuous growth.
However, Seng Li Cooling Part’s achievements today would not have been possible without the dedication, perseverance, and teamwork of its entire team. From daily sales operations, product and inventory management to customer service, delivery, and after-sales support, every role has contributed to the company’s development. Throughout the challenges encountered along its journey, the team has continued to communicate, collaborate, solve problems together, improve internal processes, and strengthen its professional knowledge of products and the market.
The company firmly believes that business growth is never the achievement of one individual, but the result of the collective efforts of every team member. Their sense of responsibility, commitment, and dedication to customer service have enabled Seng Li Cooling Part to earn increasing recognition and trust from automotive workshops. The company therefore wishes to express its sincere appreciation to every team member, past and present, who has contributed to its journey. Every step of the company’s growth carries the contribution of its people, and every future milestone will continue to be achieved together.
Since its establishment, Seng Li Cooling Part has remained committed to understanding the practical needs of automotive workshops and providing professional and accurate product recommendations to help customers select the right automotive air-conditioning parts. Rather than competing solely on price, the company differentiates itself through product quality, professional knowledge, transparent pricing, after-sales service, and long-term customer relationships.
As part of its business philosophy, the company adopts standardised pricing to provide customers with a more consistent, transparent, and trustworthy purchasing experience. Seng Li Cooling Part also maintains a firm commitment to not selling counterfeit products, placing strong emphasis on product authenticity, source, and quality so that customers can purchase and use its products with greater confidence. The company strives to build relationships that go beyond simple transactions, with the goal of becoming a long-term and trusted partner to automotive workshops.
To further strengthen its competitiveness, Seng Li Cooling Part is actively developing its own products, including C’MES Compressor, to offer customers reliable products with strong value for money. At the same time, the company continues to enhance its inventory data management, operational processes, and service standardisation to improve inventory efficiency, product availability, and the overall customer experience, while building a stronger foundation for future expansion.
Looking ahead to the next three to five years, Seng Li Cooling Part plans to establish four additional branches, while continuing to deepen its expertise in automotive air-conditioning parts and expand its market coverage. The company aims to replicate its existing operational experience, standardised management practices, and service philosophy across its future branches, ensuring that product quality and service standards are maintained as the business grows.
With the support and resources of Seng Li Marketing, the collective efforts of the Seng Li Cooling Part team, and the continued trust of its customers and business partners, the company aims to build a more scalable and standardised automotive air-conditioning parts business and become a trusted long-term partner to automotive workshops across Malaysia.
For Seng Li Cooling Part, the Golden Bull Award is more than a corporate achievement. It is a recognition of the company’s commitment to professionalism, integrity, and continuous growth since its establishment. At the same time, this recognition belongs to the team members, customers, and business partners who have supported the company throughout its journey. It represents not only what Seng Li Cooling Part has achieved thus far, but also an important milestone as the company and its team move forward together into the next stage of growth.
Seng Li Cooling Part is a subsidiary of Seng Li Marketing Sdn Bhd. Leveraging the parent company’s extensive experience in the automotive parts industry, established supply chain resources, customer network, and operational management expertise, Seng Li Cooling Part has been able to build upon a strong foundation while focusing specifically on the automotive air-conditioning parts segment. The support and experience of Seng Li Marketing, combined with Seng Li Cooling Part’s specialised approach, have played an important role in the company’s continuous growth.
However, Seng Li Cooling Part’s achievements today would not have been possible without the dedication, perseverance, and teamwork of its entire team. From daily sales operations, product and inventory management to customer service, delivery, and after-sales support, every role has contributed to the company’s development. Throughout the challenges encountered along its journey, the team has continued to communicate, collaborate, solve problems together, improve internal processes, and strengthen its professional knowledge of products and the market.
The company firmly believes that business growth is never the achievement of one individual, but the result of the collective efforts of every team member. Their sense of responsibility, commitment, and dedication to customer service have enabled Seng Li Cooling Part to earn increasing recognition and trust from automotive workshops. The company therefore wishes to express its sincere appreciation to every team member, past and present, who has contributed to its journey. Every step of the company’s growth carries the contribution of its people, and every future milestone will continue to be achieved together.
Since its establishment, Seng Li Cooling Part has remained committed to understanding the practical needs of automotive workshops and providing professional and accurate product recommendations to help customers select the right automotive air-conditioning parts. Rather than competing solely on price, the company differentiates itself through product quality, professional knowledge, transparent pricing, after-sales service, and long-term customer relationships.
As part of its business philosophy, the company adopts standardised pricing to provide customers with a more consistent, transparent, and trustworthy purchasing experience. Seng Li Cooling Part also maintains a firm commitment to not selling counterfeit products, placing strong emphasis on product authenticity, source, and quality so that customers can purchase and use its products with greater confidence. The company strives to build relationships that go beyond simple transactions, with the goal of becoming a long-term and trusted partner to automotive workshops.
To further strengthen its competitiveness, Seng Li Cooling Part is actively developing its own products, including C’MES Compressor, to offer customers reliable products with strong value for money. At the same time, the company continues to enhance its inventory data management, operational processes, and service standardisation to improve inventory efficiency, product availability, and the overall customer experience, while building a stronger foundation for future expansion.
Looking ahead to the next three to five years, Seng Li Cooling Part plans to establish four additional branches, while continuing to deepen its expertise in automotive air-conditioning parts and expand its market coverage. The company aims to replicate its existing operational experience, standardised management practices, and service philosophy across its future branches, ensuring that product quality and service standards are maintained as the business grows.
With the support and resources of Seng Li Marketing, the collective efforts of the Seng Li Cooling Part team, and the continued trust of its customers and business partners, the company aims to build a more scalable and standardised automotive air-conditioning parts business and become a trusted long-term partner to automotive workshops across Malaysia.
For Seng Li Cooling Part, the Golden Bull Award is more than a corporate achievement. It is a recognition of the company’s commitment to professionalism, integrity, and continuous growth since its establishment. At the same time, this recognition belongs to the team members, customers, and business partners who have supported the company throughout its journey. It represents not only what Seng Li Cooling Part has achieved thus far, but also an important milestone as the company and its team move forward together into the next stage of growth.