CNI ENTERPRISE (M) SDN BHD
Awards and Recognition:
2026
Company details
CEO/Director’s Name
Kelvin Koh
Designation
Chief Executive Officer
Company Address
Wisma CNI, No. 2,
Jalan Perunding U1/17,
Hicom-glenmarie Industrial Park,
40150 Shah Alam, Selangor,
Malaysia
Wisma CNI, No. 2, Jalan Perunding U1/17, Hicom-glenmarie Industrial Park, 40150 Shah Alam, Selangor, Malaysia
Website
Established in 1986, CNI Enterprise (M) Sdn. Bhd. is a leading homegrown direct selling and wellness company with a 40-year legacy of empowering healthier lifestyles through innovation, quality products and trusted entrepreneurship.
Guided by its purpose as a “Wellness Advocate Since 1986,” CNI inspires individuals and families to pursue total wellness through a comprehensive portfolio of nutritional supplements, functional foods and beverages, personal care, beauty and healthy living solutions.
Over the past four decades, CNI has built a strong reputation through continuous product development, rigorous quality assurance and a deep understanding of evolving consumer needs.
From its longstanding heritage in Royal Jelly and nutritional wellness products to its established presence in functional coffee and wellness beverages, the company has continually evolved its portfolio to address changing lifestyles.
Today, its wellness solutions span key areas including metabolic health, digestive support, immune support, women’s and men’s wellness, beauty, personal care and everyday healthy living.
Building on its established direct selling foundation, CNI is also evolving with the way consumers discover, experience and purchase wellness products. The company is strengthening its omnichannel capabilities through e-commerce, social commerce and digital platforms, creating more convenient and engaging ways for customers and CNI Business Owners (CBOs) to access its products and business opportunities.
As part of its ongoing digital transformation, CNI is exploring and developing artificial intelligence (AI) capabilities to enhance product education, customer engagement and business productivity. These initiatives are designed to enable more personalised wellness experiences while equipping CBOs with smarter digital tools to better serve today’s increasingly connected consumers.
Looking ahead, CNI is focused on accelerating growth in women’s and men’s wellness while deepening the adoption of AI across its business ecosystem. Its long-term vision is to establish CNI as one of the region’s trusted wellness companies by combining decades of natural wellness expertise with intelligent technology, strategic collaborations and sustainable market expansion.
Innovation, integrity and sustainability remain central to CNI’s journey. As the company celebrates its 40th anniversary, the Golden Bull Award marks an important recognition of its progress and reinforces its commitment to creating long-term value for customers, CBOs, employees and business partners.
The recognition further motivates CNI to advance sustainable growth, empower healthier communities and shape the future of wellness through meaningful innovation.
Guided by its purpose as a “Wellness Advocate Since 1986,” CNI inspires individuals and families to pursue total wellness through a comprehensive portfolio of nutritional supplements, functional foods and beverages, personal care, beauty and healthy living solutions.
Over the past four decades, CNI has built a strong reputation through continuous product development, rigorous quality assurance and a deep understanding of evolving consumer needs.
From its longstanding heritage in Royal Jelly and nutritional wellness products to its established presence in functional coffee and wellness beverages, the company has continually evolved its portfolio to address changing lifestyles.
Today, its wellness solutions span key areas including metabolic health, digestive support, immune support, women’s and men’s wellness, beauty, personal care and everyday healthy living.
Building on its established direct selling foundation, CNI is also evolving with the way consumers discover, experience and purchase wellness products. The company is strengthening its omnichannel capabilities through e-commerce, social commerce and digital platforms, creating more convenient and engaging ways for customers and CNI Business Owners (CBOs) to access its products and business opportunities.
As part of its ongoing digital transformation, CNI is exploring and developing artificial intelligence (AI) capabilities to enhance product education, customer engagement and business productivity. These initiatives are designed to enable more personalised wellness experiences while equipping CBOs with smarter digital tools to better serve today’s increasingly connected consumers.
Looking ahead, CNI is focused on accelerating growth in women’s and men’s wellness while deepening the adoption of AI across its business ecosystem. Its long-term vision is to establish CNI as one of the region’s trusted wellness companies by combining decades of natural wellness expertise with intelligent technology, strategic collaborations and sustainable market expansion.
Innovation, integrity and sustainability remain central to CNI’s journey. As the company celebrates its 40th anniversary, the Golden Bull Award marks an important recognition of its progress and reinforces its commitment to creating long-term value for customers, CBOs, employees and business partners.
The recognition further motivates CNI to advance sustainable growth, empower healthier communities and shape the future of wellness through meaningful innovation.