CNI ENTERPRISE (M) SDN BHD
Awards and Recognition:
2026
Company details
CEO/Director’s Name
Kelvin Koh
Designation
Chief Executive Officer
Company Address
Wisma CNI, No. 2,
Jalan Perunding U1/17,
Hicom-glenmarie Industrial Park,
40150 Shah Alam, Selangor,
Malaysia
Wisma CNI, No. 2, Jalan Perunding U1/17, Hicom-glenmarie Industrial Park, 40150 Shah Alam, Selangor, Malaysia
Website
Established in 1986, CNI Enterprise (M) Sdn. Bhd. is a leading homegrown direct selling and wellness company with a proud 40-year legacy of empowering healthier lifestyles through innovation, quality products and trusted entrepreneurship. Guided by our purpose as a “Wellness Advocate Since 1986,” CNI continues to inspire individuals and families to pursue total wellness through a comprehensive range of nutritional supplements, functional foods and beverages, personal care, beauty and healthy living solutions.
Over the past four decades, CNI has built a strong reputation through continuous product development, quality assurance and an unwavering commitment to consumer needs. From our longstanding heritage in Royal Jelly and nutritional wellness products to our strong presence in functional coffee and wellness beverages, CNI has continued to evolve its portfolio to meet changing lifestyles. Today, our wellness solutions span key areas including metabolic health, digestive support, immune support, women’s and men’s wellness, beauty, personal care and everyday healthy living.
CNI continues to evolve alongside the way consumers discover, experience and purchase wellness products. Building on our established direct selling foundation, we are strengthening our omnichannel capabilities through e-commerce, social commerce and digital platforms, creating more convenient and engaging ways for customers and distributors to connect with our products and business opportunities.
As part of our ongoing digital transformation, CNI is exploring and developing artificial intelligence (AI) capabilities to enhance product education, customer engagement and business productivity. These initiatives aim to support more personalised wellness experiences while equipping our CNI Business Owner (CBO) with smarter digital tools to serve today’s increasingly connected consumers.
Looking ahead, our focus is to accelerate growth in women’s and men’s wellness, deepen the adoption of AI across our business ecosystem. Our long-term vision is to build CNI into one of the region’s trusted wellness companies by combining decades of natural wellness expertise with intelligent technology, supported by strategic collaborations and sustainable market expansion.
Innovation, integrity and sustainability remain at the heart of our journey. As CNI celebrates its 40th anniversary, the Golden Bull Award represents an important recognition of our progress and reinforces our commitment to creating long-term value for customers,CBO, employees and business partners.
This recognition inspires us to continue advancing sustainable growth, empowering healthier communities and shaping the future of wellness through meaningful innovation.
Over the past four decades, CNI has built a strong reputation through continuous product development, quality assurance and an unwavering commitment to consumer needs. From our longstanding heritage in Royal Jelly and nutritional wellness products to our strong presence in functional coffee and wellness beverages, CNI has continued to evolve its portfolio to meet changing lifestyles. Today, our wellness solutions span key areas including metabolic health, digestive support, immune support, women’s and men’s wellness, beauty, personal care and everyday healthy living.
CNI continues to evolve alongside the way consumers discover, experience and purchase wellness products. Building on our established direct selling foundation, we are strengthening our omnichannel capabilities through e-commerce, social commerce and digital platforms, creating more convenient and engaging ways for customers and distributors to connect with our products and business opportunities.
As part of our ongoing digital transformation, CNI is exploring and developing artificial intelligence (AI) capabilities to enhance product education, customer engagement and business productivity. These initiatives aim to support more personalised wellness experiences while equipping our CNI Business Owner (CBO) with smarter digital tools to serve today’s increasingly connected consumers.
Looking ahead, our focus is to accelerate growth in women’s and men’s wellness, deepen the adoption of AI across our business ecosystem. Our long-term vision is to build CNI into one of the region’s trusted wellness companies by combining decades of natural wellness expertise with intelligent technology, supported by strategic collaborations and sustainable market expansion.
Innovation, integrity and sustainability remain at the heart of our journey. As CNI celebrates its 40th anniversary, the Golden Bull Award represents an important recognition of our progress and reinforces our commitment to creating long-term value for customers,CBO, employees and business partners.
This recognition inspires us to continue advancing sustainable growth, empowering healthier communities and shaping the future of wellness through meaningful innovation.