With over 26 years in professional haircare, Dry Cut Group has built a strong presence across Malaysia and Singapore, supporting 300+ salons and 500+ retailers.

Our key strength is a diverse portfolio of in-house and exclusive brands, including O’Care, Fanola, OCS, Label.m, Kent, and more, alongside leading international brands. Our integrated ecosystem across distribution, retail, salon expertise and e-commerce enables us to serve both professionals and consumers effectively.

Our growth is driven by building a stronger omnichannel haircare ecosystem — connecting retail, e-commerce, professional salons and distribution. We are also investing in our in-house and exclusive brands, expanding our retail footprint, and introducing experience-led concepts such as Hair Care Pharmacy with complimentary scalp testing, creating a more personalised way for consumers to discover professional haircare.

Our short-term goal is to strengthen our presence in Malaysia and Singapore through retail, digital growth and brand development. Long term, we aim to reshape how consumers view haircare and shift the mindset from mass-market FMCG products towards professional, personalised hair and scalp care as an essential part of everyday wellness.

We aim to deepen our presence in professional haircare, scalp care and beauty wellness, while gradually expanding our footprint across Southeast Asia. We also welcome collaborations with international brands, salons, retailers and industry partners to bring new expertise, innovative products and meaningful experiences to a wider consumer market.

We are reimagining traditional haircare retail through our “Hair Care Pharmacy” concept — bringing professional hair and scalp expertise closer to everyday consumers.

Our vision is to introduce complimentary professional scalp testing across our mall outlets, paired with personalized recommendations and professional-grade solutions, transforming haircare from simply buying a product into understanding what your hair and scalp truly need.