YUNA GROUP SDN BHD
Awards and Recognition:
2026
Company details
CEO/Director’s Name
Roseanne Tan
Designation
Director
Company Address
304,
Jalan Ekoperniagaan 8,
Taman Ekoperniagaan 2,
Senai Airport City,
81400 Senai, Johor,
Malaysia
304, Jalan Ekoperniagaan 8, Taman Ekoperniagaan 2, Senai Airport City, 81400 Senai, Johor, Malaysia
Website
Yuna Group Sdn Bhd is a Malaysia-based commerce and brand development company that has grown from a humble online selling journey into a diversified enterprise serving both B2B and B2C markets.
Founded in 2016 and incorporated as Yuna Group Sdn Bhd in 2021, the company began its journey through social commerce, engaging customers through Facebook communities before gradually expanding into livestream selling, product sourcing, e-commerce marketing, and customer-focused retail operations.
Built on practical execution and a strong understanding of market needs, Yuna Group connects quality products with consumers through various digital platforms, including Facebook, TikTok, Instagram, and Shopee. Its business activities encompass livestream commerce, health products, jewellery retail, brand marketing, and lifestyle-related ventures.
By integrating online customer engagement with offline operational support, the company has developed a comprehensive commerce model that places strong emphasis on product trust, responsive service, and the cultivation of long-term customer relationships.
Over the years, Yuna Group has continued to strengthen its team, supply chain capabilities, and presence across multiple digital platforms. What began as a small, founder-led operation has evolved into a more structured organisation with a wider market reach and stronger brand communication capabilities. This growth reflects the company’s resilience, adaptability, and ability to identify and respond quickly to emerging consumer trends.
In recent years, Yuna Group has placed greater emphasis on health-related products, aligning its business direction with its mission of promoting healthier living and helping consumers discover better lifestyle choices.
Guided by its core values of integrity, unity, responsibility, innovation, and sharing, Yuna Group remains committed to pursuing sustainable growth through trusted products, digital transformation, and meaningful partnerships. The company’s vision is to become a leading brand marketing company in Asia, supported by a committed team and a strong customer-first mindset.
Moving forward, Yuna Group aims to further expand its brand portfolio, strengthen its multi-platform ecosystem, and create greater value for its customers, business partners, and the wider community.
Founded in 2016 and incorporated as Yuna Group Sdn Bhd in 2021, the company began its journey through social commerce, engaging customers through Facebook communities before gradually expanding into livestream selling, product sourcing, e-commerce marketing, and customer-focused retail operations.
Built on practical execution and a strong understanding of market needs, Yuna Group connects quality products with consumers through various digital platforms, including Facebook, TikTok, Instagram, and Shopee. Its business activities encompass livestream commerce, health products, jewellery retail, brand marketing, and lifestyle-related ventures.
By integrating online customer engagement with offline operational support, the company has developed a comprehensive commerce model that places strong emphasis on product trust, responsive service, and the cultivation of long-term customer relationships.
Over the years, Yuna Group has continued to strengthen its team, supply chain capabilities, and presence across multiple digital platforms. What began as a small, founder-led operation has evolved into a more structured organisation with a wider market reach and stronger brand communication capabilities. This growth reflects the company’s resilience, adaptability, and ability to identify and respond quickly to emerging consumer trends.
In recent years, Yuna Group has placed greater emphasis on health-related products, aligning its business direction with its mission of promoting healthier living and helping consumers discover better lifestyle choices.
Guided by its core values of integrity, unity, responsibility, innovation, and sharing, Yuna Group remains committed to pursuing sustainable growth through trusted products, digital transformation, and meaningful partnerships. The company’s vision is to become a leading brand marketing company in Asia, supported by a committed team and a strong customer-first mindset.
Moving forward, Yuna Group aims to further expand its brand portfolio, strengthen its multi-platform ecosystem, and create greater value for its customers, business partners, and the wider community.