ABBA OL PTE LTD
Awards and Recognition:
2023
Company details
CEO/Director’s Name
Li Lin
Designation
Director
Company Address
AZ @ Paya Lebar,
140 Paya Lebar Rd,
#09-18,
Singapore 409015
AZ @ Paya Lebar,140 Paya Lebar Rd, #09-18, Singapore 409015
Website
The inspiration behind the restaurant came from the owner's love for Japanese cuisine during her travels to Japan. When she returned to Singapore, she found that the prices for Japanese rice bowls were prohibitively expensive. This led her to start Kei in May 2017, and from there, we have grown to a successful chain of 30 outlets in 2023. Our company aims to spread the spirit of graciousness through its brand vision.
To cater to diverse markets, our company has come out with three brands: Kei, Onkei, and Keitaku. Each brand offers different Japanese cuisine to satisfy our customers' preferences.
Kei is a Japanese restaurant that serves kaisendon, which are delicious rice bowls topped with fresh sashimi from Japan. Onkei serves a variety of tonkatsu dishes, which are pork cutlets fried with light and clean vegetable oil. Meanwhile, Keitaku specializes in mazesoba, which is a broth-less dry ramen noodle dish made with thick chewy noodles, topped with ground pork, seaweed, spring onion, and onsen egg.
Kei is a Japanese restaurant that serves kaisendon, which are delicious rice bowls topped with fresh sashimi from Japan. Onkei serves a variety of tonkatsu dishes, which are pork cutlets fried with light and clean vegetable oil. Meanwhile, Keitaku specializes in mazesoba, which is a broth-less dry ramen noodle dish made with thick chewy noodles, topped with ground pork, seaweed, spring onion, and onsen egg.
The biggest challenge that we faced is the competitive environment. To overcome it, we are constantly innovating new dishes that cater to the preferences and tastes of our customers, reminding ourselves of our vision and mission, and learning from our mistakes and failures.
Stay true to your mission and never forget your original intention while innovating and improving.
Li Lin, Director
We are honored to be chosen as the winner of the Golden Bull Award 2023, as we have grown from a humble startup in 2017 to a successful chain in 2023 and have demonstrated innovation and excellence in our business operations.
