Established in 2017, De-Hair Profile Frizz Control Specialist is a premium hair salon with its first branch at Orchard Gateway and a new branch, opened in June 2024, at Pasir Ris Mall, Singapore. Specializing in anti-frizz treatments and grey coverage solutions, the salon emphasizes in high-quality, organic products, including the well-known CTG Frizz Therapy and the renowned Tokio Inkarami hair products for transformative, long-lasting results. De-Hair provides luxury hair services with a focus on customer satisfaction and innovation, using only the best products, such as L'Oréal Professional and the plant-based Marbella scalp range which is sulphate, paraben, and silicone-free.

Recognized as Singapore’s top-tier frizz control specialists, De-Hair has built a reputation for excellence and reliability. The signature CTG Frizz Therapy offers immediate, lasting effects, allowing clients to enjoy smooth, frizz-free hair without compromising on style flexibility. The team constantly updates its techniques and is dedicated to ensuring each client receives a trendy, personalized style that aligns with current trends and quality standards. Additionally, the salon proudly offers halal-certified L'Oréal Professional hair colour, appealing to a broad, diverse client base.

De-Hair’s growth strategy focuses on consistently enhancing service quality while expanding brand reach. It actively engages with clients via social media platforms such as TikTok and Facebook, sharing its journey, customer stories and educational content. De-Hair also partners with influencers to build its brand presence, especially in niche markets. De-Hair’s vision is to create a platform where hair professionals can grow into entrepreneurs, offering them avenues for advancement and success.

In the short term, De-Hair aims to solidify its position as a leader in anti-frizz solutions by introducing innovative services and maintaining high client satisfaction. In the long-term, De-Hair envisions expanding its operations, building a well-recognized brand synonymous with luxury, quality, and affordability, and growing into a premier salon in Singapore’s beauty industry.

De-Hair’s commitment to quality, client satisfaction and industry-leading techniques makes the salon deserving of the Golden Bull Award. De-Hair is more than a hair salon; they are a team dedicated to delivering luxury services, empowering beauty professionals and enhancing customer well-being through exceptional products and personalized care. The focus on providing premium treatments at accessible prices embodies the spirit of innovation and excellence that the Golden Bull Award represents.